As businesses start exploring various ways to counter losses incurred in recent times, many are considering the resale of CRM as a profit generating service. Many in this industry are optimistic about this trend whilst others have their doubts.

Folks like Gretchen Mann, CRM practice manager at Olsen Thielen Technologies Inc., point out that there is certainly a demand for client-side information.

To this effect, Mann alludes to various applications, like Microsoft Dynamics CRM, that provide a variety of contact information about businesses.

In a lot of cases, these applications compile information from sources that are already accessible to the public, like a profile page on LinkedIn that is viewable by everyone.

On the other hand, Mann also states that there aren’t many instances where folks actually purchase or sell such lists.

Others are equally skeptical about the value of such CRM data.

According to Lori Feldman, a database marketing consultant at The Database Diva, such lists have passed their heyday.

“The practice of selling customer information to third parties such as email lists, marketing info, etc, is dying,” says she.

According to such critics, the biggest problem with such data has to do with their vagueness in relation to the target audience.

Such data contain a number of details and a company must further analyze this data to pinpoint a specific customer-base.

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