As more businesses are becoming interested in the microblogging platforms called Twitter, Gartner, Inc., a prominent player in the information technology research field, has come up with a useful guide for corporate users.

Divided into four different categories, their suggestions incorporate unofficial interaction rules of the platform. These also act as a guideline for creating an official company-wide social networking policy.

All these tips are are molded to suit the workings of Twitter. Thus, they kept in mind the post limits (140 characters per post or tweet) of the microblogging platform.

Furthermore, they noted the various ways in which users were encouraged to talk about their ideas or upcoming news.

As for the four categories or methods of usage themselves, they are direct, indirect, internal and signaling.

Gartner states that direct messaging basically means that a company tweets using their official twitter persona. Thereby, such posts will include company news, new achievements and product promotions.

According to them, indirect is more subtle. Using this method, company employees strike a balance between personal and business-based tweets.

In such cases, other Twitter users are attracted to the persona created by the user, who in turn represents various aspects of their company.

As for internal, it refers to company-wide usage of Twitter as a means of communicating with each other.

Finally, there is signaling. This method simply collects testimonials or feedback from others about the company itself.

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