CRM or Customer Relationship Management is a methodology adopted by companies which help streamline customer relations between businesses and their clients. Using this process, a company can organize vital details about each customer in order to provide software, business solution and company services in a more cost-effective and efficient manner.

Thus, CRM compiles data from various sources, both from within and without the company database. This database of information will then benefit a company in various ways. It can minimize the time required for linking products and services to interested parties. This also serves as research information which in turn boosts marketing tactics of the business. Furthermore, using such connections, the company can now pinpoint loyal customers and thereby, enhance customer relations with this group. In addition to this, CRM can help improve sales for the company by locating untapped clientbases.

CRM is usually offered via software as this helps easier organization of such data. This can take the form of an on-demand offer or it can be subscription-based.